About Jake (me!)

I’m a creative leader and designer with more than 25 years of experience spanning graphic design, brand development, art direction, digital design and creative leadership.

I began my career as a hands-on designer and developed a passion for creative leadership and design management. That progression has shaped how I approach creative work today: I understand both the strategic decisions behind the work and the details required to execute it well.

Throughout my career, I’ve worked with corporate brands, marketing organizations and cross-functional teams to develop identities, campaigns, websites, presentations and other experiences that help organizations communicate more effectively. I also build the systems and standards that help creative organizations produce consistent, effective work at scale.

Today, I lead creative teams while continuing to stay connected to the work. I enjoy developing strong designers, establishing creative standards, solving complex communication problems and turning business objectives into clear, compelling creative.

My Approach

Good creative leadership isn’t about being the person with all the answers. It’s about creating the conditions for great work: understanding the problem, establishing a clear direction, asking the right questions, and giving talented people the clarity and support they need to do their best work.

Capabilities

Creative Leadership

Creative Direction · Art Direction · Creative Team Leadership · Mentoring · Creative Operations · Cross-Functional Collaboration

Brand & Identity

Brand Strategy & Development · Visual Identity · Brand Evolution · Design Systems · Brand Guidelines · Campaign Development

Design

Graphic Design · Digital Design · Web Design · Marketing Design · Presentation Design

Tools & Technology

Adobe Creative Cloud (InDesign, Illustrator, Photoshop) · Web Development • AI