Summary

Creative leader and hands-on designer with 20+ years of experience spanning brand development, creative direction, design systems, digital design and marketing. Experienced leading creative teams, managing enterprise brand standards, improving creative operations, and partnering with executive and cross-functional teams to solve complex communication challenges. Combines strategic creative leadership with a hands-on understanding of design and execution.

Experience

Trinity Consultants

Creative Director
Feb 2026 – Present · Dallas, Texas

  • Lead Creative Services operations across marketing, training, business units, acquisitions, events and corporate initiatives, overseeing workload prioritization, resource allocation, quality and creative direction.
  • Lead enterprise brand governance and evolution across Trinity’s master brand, pillar brands, country brands and acquisitions.
  • Develop scalable design systems and reusable templates that allow marketing teams and business units to self-serve while maintaining brand consistency.
  • Authored and evolved Trinity’s Brand Guidelines and developed a Global Brand Architecture framework covering logo architecture, acquisition transitions, typography, imagery and visual governance.
  • Developed repeatable acquisition marketing and brand-transition frameworks covering branding, websites, proposals, social media, communications and rollout timelines.
  • Improve creative and marketing operations through streamlined intake, workflow, approval and routing processes, including automation that increases efficiency and reduces friction.
  • Lead and mentor a multi-disciplinary creative team while establishing standards and review processes that enable designers to work independently.
  • Led creative direction for Trinity Consultants’ EHS Quarterly, which received a Gold Stevie® Award from the American Business Awards.

Senior Manager, Brand and Creative
May 2024 – Mar 2026

  • Managed creative team operations while delivering 14% more creative volume year over year.
  • Created and implemented new creative-request processes and automation to improve speed of delivery.
  • Developed pillar branding to strengthen Trinity’s four primary areas of business.
  • Established SEO practices for the corporate website, contributing to a 64% year-over-year increase in ranking position.
  • Partnered with executive leadership, marketing directors and field marketing teams to establish brand direction, clarify requirements and improve creative execution.

Extenet

Senior Creative, Design
Oct 2022 – Feb 2024 · Frisco, Texas

  • Led creative development supporting a corporate brand restructuring, including a new logo, website, messaging, social content and marketing collateral.
  • Developed creative processes that achieved 100% on-time delivery.
  • Coordinated with external agencies to help design and develop the public website.
  • Helped drive more than 10% growth in social media and website traffic following the brand evolution.

Supreme Lending

Creative Services Manager, Sr.
Aug 2021 – Jun 2022 · Dallas, Texas

  • Oversaw creative team responsibilities including traffic coordination, brand adherence and design.
  • Developed processes for communications, flyers, social media and departmental approvals.
  • Designed the visual direction for President’s Club and Sales Rally events.
  • Designed and built new recruiting and communications websites.

Academy Mortgage Corporation

Senior Manager, Creative Services
Mar 2019 – Aug 2021 · Salt Lake City Metropolitan Area

  • Provided creative direction for a design team producing 1,800+ projects annually.
  • Owned and governed the Academy brand across 200+ branches and 2,000+ employees nationwide.
  • Developed and managed multiple concurrent marketing campaigns.
  • Implemented a referral campaign that generated $199 million in volume in three months.
  • Designed and implemented a new consumer website leveraging SEO, contributing to year-over-year growth in website traffic and lead volume.
  • Oversaw SEO and broader creative and marketing initiatives.

Creative Services Manager
Jun 2015 – Mar 2019

  • Provided creative direction and leadership to designers and writers.
  • Served as brand owner and helped establish and maintain brand standards.
  • Coordinated creative work with agencies and printers.
  • Grew the creative team from two graphic designers to four designers and a social media specialist.
  • Designed and prepared marketing materials and promotional campaigns.

Senior Graphic Designer
Jul 2014 – Jun 2015

  • Helped establish brand standards and maintain brand adherence across nationwide marketing materials.
  • Led design for collateral supporting loan officers throughout the organization.

WE Design

Graphic Designer / Partner
May 2014 – Jun 2021 · Salt Lake City Metropolitan Area

Provided integrated design services for organizations developing, extending and evolving their brands, including identity, marketing and communications work.

RB (Reckitt Benckiser) / Schiff Nutrition International

Senior Designer
Dec 2012 – Jun 2014 · Salt Lake City Metropolitan Area

  • Worked on the creative team that helped build MegaRed Omega-3 Krill Oil from launch into a $120 million brand.
  • Produced more than 1,000 creative pieces annually, including web design and development, packaging, labels and advertising.
  • Worked closely with the Creative Director and Marketing team to maintain brand standards.
  • Participated in press checks and proofing while taking an active role in reviewing consumer-facing creative.

Production Designer
Oct 2004 – Dec 2012

  • Produced packaging, web and print creative for a portfolio of consumer health and nutrition brands.
  • Supported advertising, ad banner development and maintenance of the corporate product and logo library.
  • Worked closely with the creative team to deliver high-volume marketing materials.

Eagle Gate College

Adjunct Instructor
2007 – 2011 · Salt Lake City

Taught Marketing, Design and Microsoft Office courses, including developing course plans and instructional materials.

Claudia Klawe & Associates

Graphic Designer
Jan 2004 – Oct 2004

Sole designer responsible for marketing materials, photography, brand adherence and data input.

Education

Utah State University

Bachelor of Fine Arts, Graphic Design

Switzerland Summer Design Academy

Graphic Design

Semester study in Leysin, Switzerland focused on design principles and Swiss culture through Utah State University.

Snow College

Associate of Arts, General Studies

Awards & Recognition

Gold Stevie® Award — American Business Awards

Other Publication – For Customers (Business) · 2026

Recognized as Creative Director for Trinity Consultants’ EHS Quarterly publication.

Professional Development

Professional Education – Professional Management Certificate
University of Utah · 2020

The Fundamentals of Digital Marketing
Google · 2019

Areas of Expertise

Creative Direction · Art Direction · Brand Development · Visual Identity · Brand Governance · Design Systems · Creative Operations · Team Leadership · Mentoring · Digital Design · Marketing Design · Cross-Functional Collaboration